The creation of Butcher's Brew started with the idea of a craft beer that looks as good as it tastes. To create something that will be worth the customer's time and money. The visuals of the brand are meant to echo those of both butcher's and the bar scene. A nice balance of opposites is created with the bold colors and line weights mixing with the crafty butcher visuals. The wood resembling a cutting board and the kraft paper wrapping the beer much like it would a cut of meat, merges two worlds into a new idea. Each brew is designed for it's meat pairing (which is specified on the label) in order to create the best experience for the drinker.